Cass DiMicco wasn’t just walking down the aisle when she and Matthew Hoyle exchanged vows under the Tuscan sun; she was creating a story. The event, which was purposefully planned and had an incredibly powerful tone, marked a change in the way contemporary influencers combine personal achievements with their professional identities. Anchored by the romantic setting of Castello Di Vicarello, the couple chose a highly selective experience over a grand ballroom full of guests.
The choice to reduce was obviously a creative one rather than a compromise. DiMicco seized the chance to transform intimacy into art during a time when many people rescheduled or scaled back their festivities. Her wedding perfectly captured the subtle elegance of low-key luxury, letting the natural beauty of the setting shine through while carefully incorporating avant-garde details. This was more than just a wedding; it was a master class in authentic branding.
Cass DiMicco – Personal & Professional Overview
| Attribute | Information |
|---|---|
| Full Name | Cassandra DiMicco |
| Spouse | Matthew Hoyle |
| Wedding Date | October 7, 2021 |
| Wedding Venue | Castello Di Vicarello, Tuscany, Italy |
| Profession | Fashion Influencer, Digital Entrepreneur |
| Company | Co-founder of Aureum Collective (Jewelry Brand) |
| @cassdimicco | |
| Public Feature | Brides.com Wedding Coverage |
| Wedding Style | Timeless, Elegant, Fashion-Driven, Intimate |
| Number of Guests | 10 |
Their story started in 2017 at Coachella’s afterparty in the desert, Neon Carnival. They both lived in New York at the time, and their flirtation at festivals soon turned into a committed relationship. In the surreal setting of Amangiri, which is well-known for hosting the engagements of famous couples like Kim Kardashian and Travis Scott, Matthew proposed in 2019. They started Aureum Collective, their joint jewelry business, at about the same time. Their relationship grew stronger over time as business partners and life partners, streamlining operations and developing a luxurious aesthetic that would later permeate every aspect of their wedding day.
Their initial vision was of a lively celebration in Marrakech. However, the pandemic brought about a radical change. They created a weeklong Italian itinerary that included Rome, Florence, and, lastly, their ideal location in Tuscany, by emphasizing wine culture and family. This change in perspective—from scale to soul—felt especially pertinent. Nowadays, weddings are changing from being a performance to an experience for young couples, particularly those who are active online. DiMicco’s decision felt significantly better than conventional extravagance because it placed an emphasis on intimacy, fashion, and personal significance without being overly theatrical.
Working together with the local planning team at the Castello, they organized a number of activities that felt unique but cohesive. A playful yet elegant feathered Valentino set was used for the welcome dinner. Her rehearsal dinner dress, a lavishly ruffled Celine style with black trim, was especially avant-garde for bridal wear. All of the event’s accessories were taken from Aureum, which quietly emphasized the brand’s presence. This strategy was both economically astute and stylistic. In a sense, the wedding served as a demonstration of their fashion philosophy.
Monogrammed cups filled with rose petals and exquisite ivory flowers adorned the ceremony itself. The venue’s cherished golden dog, Uva, even served a symbolic purpose by easing the couple’s longing for their own puppy back home. The event felt more emotionally complex as a result of these subtle additions than merely visually harmonious.
Cass wore a couture Berta gown with elaborate detailing and long lace sleeves on the special day. She had picked out the dress years earlier and never looked back, her vision exceptionally clear. The photographs appeared to be editorial spreads because of the way her veil, a light piece of English tulle, caught the breeze. She grounded her decisions in timeless elegance rather than following fads. Every detail, from her delicate nude nails and subtle makeup to the delicate ivory bouquet, was chosen to enhance rather than rival.
The most moving particular? Days prior, the specially made earrings she wore were introduced as a part of Aureum’s anniversary collection. The earrings, which represented their joint business journey, were more than just accessories; they were symbols of aspiration. She gave the ceremony a deeper, entrepreneurial thread by combining items from her brand, which directly relates to the increasing popularity of influencers who effortlessly combine work and life.
Cass’s brushed-out curls, reminiscent of Hollywood hairstyles, struck a balance between softness and sleekness. Interestingly, she chose a half-down, half-up style that framed her face and was still practical. She wore Stuart Weitzman platforms, which were customized in conjunction with the brand’s team, as footwear. The stones and pearls used as embellishments complemented the elegant glitz of her gown flawlessly. Every layer enhanced the experience rather than detracted from it, and every detail was deliberate.
A rich menu with a truffle theme was served at the couple’s rehearsal dinner. It was served in a cozy Italian setting with bistro lighting, creating a memorable culinary experience. Family members spoke, evoking laughter and tears, demonstrating the profound impact that even small gatherings can have. Later, Cass thought that her only regret was not snapping more intimate pictures. She missed the intimate moments—hugging her mother, laughing with her friends, and adjusting her dress before the ceremony—while the pros documented the grandeur. She gave incredibly clear advice to other couples: record the private moments, not just the ones that would look good on Instagram.
Influencer weddings have changed over the past few years from extravagant showcases to purposeful storytelling platforms. People like Cass DiMicco have reshaped what matrimonial success looks like through careful styling, brand integration, and emotionally charged environments. Modern weddings are about meaning, not just pageantry, and are connected by intimacy, purpose, and visibility.
Weddings like Cass’s are probably going to become benchmarks for couples looking to strike a balance between style and purpose in the years to come. She produced a celebration that felt both intensely personal and universally admired by putting human connection above spectacle and emotional resonance above headcount.
